Launch Financial IQ provides personal finance education for all. We believe that everyone can increase financial health and establish financial security by understanding the principles of wealth building.

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1. Delay gratification by thinking long term.
2. Plan for the expected and the unexpected.
3. Utilize the 4 levers of wealth: spend less, earn more, invest and create.
4. Understand debt vs leverage.
5. Convert income to assets not liabilities.
6. Time is more valuable than money, money is just a tool.
7. Utilize the power of compounding.
8. The ability to create wealth is dependent on adding value.
9. Money makes you rich, cashflow makes you wealthy.
10. Equity and ownership generate cash flow.
11. Use wealth to empower others to succeed.
12. Maintaining wealth requires the transfer of knowledge.

An EFT (Exchange Traded Fund) is a group of securities (stocks, bonds, or commodities) bundled together to track an index and traded on the stock market.